New games journalism (NGJ) is an offshoot of a style started in the 1960's by Tom Wolfe called 'New Journalism' (NJ). This style was different to all those that came before it in the sense that normal journalism focuses on the facts and reporting a case whereas NJ draws from the writers personal experiences of what they are reporting on. This is not to say that NJ has no facts at all, just that they are incorporated into the story of the piece rather than the main focus. The only downside to this approach however is that you lose objectivity, the piece will always be heavily biased in the writers opinion.
In terms of games journalism, it has aways been a focus on rating the separate parts (graphics, game play, story etc.) and then 'scoring' the summation of these parts. NGJ is a story of the writers experience within the game and discussing the things that happened while occasionally referencing these different parts.
Examples of this would be 'Bow Nigga' by Ian Shanahan (aka Always Black) or the 'Zero Punctuation' videos that are on escapistmagazine.com that are made by Ben 'Yahtzee' Crenshaw which personally I would recommend anyone interested to watch all of these and browse the rest of the site too, specifically the 'Shamus Plays' posts. Both are a perfect example of NGJ and are also hilarious.
i shall give them a watch when i am next in college here, unfortunately, the internet connection has someone walking in front of it carrying a red flag.
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